In Southeast Asia, more than 90% of consumer trade still flows through offline channels across dense webs of distributors, wholesalers, retailers, and logistics providers that have evolved over decades. These systems are messy, geographically dispersed, relationship-driven, and resistant to superficial technological solutions. They are also critical. Baskit has shown a rare ability to navigate one … Continue reading Our investment in Baskit: Building Southeast Asia’s offline distribution infrastructure from the inside out